There's a specific sect of menswear aficionados that need no introduction to Jacob J. Keller, the Portland-based co-founder of Bare Knuckles and Always Fresh Apparel, a YouTube channel with over 150,000 subscribers. Keller began uploading videos in 2012, garnering a following thanks to his earnest love of snapbacks, sneakers and thrifted clothing. By 2013, Keller was hosting Sit Down Sundays with thousands of fans; two years later he became a manager and buyer for local MACHUS, a boutique he int...
There's a specific sect of menswear aficionados that need no introduction to Jacob J. Keller, the Portland-based co-founder of Bare Knuckles and Always Fresh Apparel, a YouTube channel with over 150,000 subscribers. Keller began uploading videos in 2012, garnering a following thanks to his earnest love of snapbacks, sneakers and thrifted clothing. By 2013, Keller was hosting Sit Down Sundays with thousands of fans; two years later he became a manager and buyer for local MACHUS, a boutique he int...
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